Description

Vintage West End Watch Co. “Prima” — Black Military-Style Dial, Cushion Case Handwind Switzerland 🇨🇭 made Unisex Watch (Used)

Pre-owned Price 620 AED

**Movement:** Swiss-made manual-wind movement, signed “PRIMA” on the dial — West End Watch Co. is one of the oldest Swiss brands with a long history supplying watches to British India and the wider British Empire.

**Case & Dial:** Cushion-shaped stainless steel case with a striking matte White dial. Large luminous Arabic numerals (full 1–12 set) with a railroad-style minute track around the perimeter. Luminous “cathedral”-style hour and minute hands paired with a slim red seconds hand for bold contrast. “WEST END WATCH Co.” signed below 12, “PRIMA” and a compass/crosshair emblem below center. “SWISS MADE” printed at 6.

**Bracelet:** Original retro style stainless steel bracelet.

**Condition:** Pre-owned, running. Dial retains strong contrast and lume; case shows honest vintage wear with light surface marks. Crystal is clear.

**Collector Notes:** West End Watch Co. has a storied history dating back over a century, historically associated with military and field-watch styling. This cushion-cased “Prima” model, with its bold luminous numerals and military-inspired legibility, is a fantastic conversation piece for collectors interested in vintage field/military watch aesthetics at an accessible price point.

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